The importance of communication is never more apparent than at times of significant events. From the UK leaving the European Union, to Harry and Meghan stepping away from British monarchy, it is through communication that our realities materialise. Indeed, as scholar Daniel Nelson reflects, it is a truism that ‘wars start and end with words’. It is no surprise then that a deep-rooted concern with getting communications ‘right’ lays at the heart of the national response to the Covid-19 pandemic. From government messaging to public health advice, from media debate to conversations with our families, our awareness of the need for successful communications ripples through our consciousness as we try to overcome this disease.